國際包裝設(shè)計分享：Jamhot設(shè)計杜松子酒包裝創(chuàng)意學(xué)習(xí)

Glasgow design studio Jamhot has launched a new custom bottle for Downpour, the award winning gin produced in Scotland’s Outer Hebrides by North Uist Distillery Co.

Inspired by the natural beauty of the distillery’s island home, the striking signature bottle was commissioned to help the brand stand out within a busy category and better reflect the quality of the premium liquid inside.

Jamhot collaborated with Italian glass bottle manufacturer Vitro Elite to bring the design to life, with the first bottle in the range for Downpour Scottish Dry Gin decorated in a vibrant translucent blue rain colour to complement the name and distinctive brand pattern design.

Alongside the new bottle, the studio developed a series of promotional materials to help the distillery launch Downpour to the world with the ‘Make It Rain’ campaign supporting Downpour Gin’s mission to drench the world in island flavour.

Discussing the new project, Jamhot Creative Director Craig Laverty commented ‘This was our first foray as a studio into the world of custom bottle design, and we’ve loved the experience. It’s been a great getting to see the project develop from sketch to detailed designs & prototypes to final product. As the project started under lockdown conditions, it’s incredible to see it launched to the world as the days get lighter & brighter.’

First launched in 2019, Downpour Gin is the creation of island duo Jonny Inglewood and Kate MacDonald. The pair launched their new distillery with the aim of starting a vibrant business on their island home which would provide employment opportunities for local people while putting North Uist, South Uist & Benbecula on the map with their first legal distillery.

The launch of the new bottle comes at an exciting period of growth for the distillery, following their move to their new home at Nunton Steadings – a historic island building built way back in the 1700s, which has an interesting history as a former nunnery, coffin makers and, as legend would have it, the place where none other than Bonnie Prince Charlie once took shelter.

Jamhot Create a Bold New Bottle for Downpour Gin

CREDIT

Agency/Creative: Jamhot

Article Title: Jamhot Create a Bold New Bottle for Downpour Gin

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: Glasgow

Market Region: Europe

Project Deliverables: Advertising, Packaging Design

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: Gin

Credits:

Design Studio: Jamhot

【百度翻譯】

格拉斯哥設(shè)計工作室Jamhot推出了一款新的定制傾盆大雨瓶，這是一款獲獎的杜松子酒，由北尤斯特酒廠公司在蘇格蘭外赫布里底群島生產(chǎn)。

這款引人注目的標(biāo)志性酒瓶的設(shè)計靈感來自該酒廠島上住宅的自然美景，旨在幫助該品牌在繁忙的品類中脫穎而出，更好地反映酒瓶內(nèi)優(yōu)質(zhì)液體的質(zhì)量。

Jamhot與意大利玻璃瓶制造商Extrovit Elite合作，將設(shè)計推向了現(xiàn)實，傾盆大雨蘇格蘭干杜松子酒系列中的第一瓶酒用鮮艷的半透明藍(lán)色雨水裝飾，以補充品牌名稱和獨特的品牌圖案設(shè)計。

除了新的酒瓶，工作室還開發(fā)了一系列宣傳材料，幫助釀酒廠向世界推出傾盆大雨，并開展“讓它下雨”活動，支持傾盆大雨杜松子酒的使命，讓世界沉浸在島上風(fēng)味中。

在討論新項目時，Jamhot創(chuàng)意總監(jiān)克雷格·拉弗蒂（Craig Laverty）評論道：“這是我們作為工作室首次涉足定制瓶子設(shè)計領(lǐng)域，我們很喜歡這種體驗。看到項目從草圖發(fā)展到詳細(xì)設(shè)計和原型，再到最終產(chǎn)品，這是一件非常棒的事情。隨著該項目在封鎖條件下啟動，隨著天氣變得越來越晴朗，看到它向全世界發(fā)射是令人難以置信的

傾盆大雨杜松子酒于2019年首次推出，由島上的兩人組合瓊尼·英格伍德和凱特·麥克唐納共同創(chuàng)作。這對夫婦創(chuàng)辦了他們的新酒廠，目的是在他們島上的家中開始一項充滿活力的業(yè)務(wù)，這將為當(dāng)?shù)厝颂峁┚蜆I(yè)機會，同時將北尤斯特、南尤斯特和本貝庫拉作為他們的第一家合法酒廠列入地圖。

新酒瓶的推出正值釀酒廠一個激動人心的發(fā)展時期，他們搬到了位于Nunton Steadings的新家。Nunton Steadings是一座歷史悠久的島嶼建筑，建于1700年代，它有著一段有趣的歷史，曾是一個尼姑庵、棺材制造者，傳說中，除了邦妮·查理王子（Bonnie Prince Charlie）之外，沒有其他人曾在這里避難。