Rich Chicks 雞肉品牌設計

RICH CHICKS

為了吸引越來越重視天然手工產品的市場，我們牢記了Rich Chicks的品牌傳承和健康價值，重新打造了Rich Chicks的品牌形象-巧妙地對調色板進行了現代化改造，添加了質樸的外觀，并率先推出了可用于Instagram的美味佳肴照相會議。

Rich Chicks brand refresh

CHALLENGE

Rich Chicks sought to modernize their brand identity to potentially pivot their direct-to-food service all-natural chicken company for retail opportunities.

SOLUTION

Looking to appeal to a market that increasingly values natural, artisanal products, we rebuilt Rich Chicks’ identity with their brand heritage and health-oriented values in mind—subtly modernizing the color palette, adding rustic touches, and spearheading a delectable, Instagram-ready photo session.